KAGUYA is a brand rooted in "the Spirit of Bamboo "
resilient, flexible, and true.
We exist to nurture individuals who shine in their own light,
encouraging each person to grow with quiet confidence and integrity.
Like bamboo, we grow straight and true,
yet sway with the wind and endure the rain
never breaking, always rising.
By passing on this balance of strength and gentleness,
we aspire to contribute to a society
where people illuminate each another.
At the heart of KAGUYA lies Japanese tea.
Our story brings together tradition and modern life,
refinement and simplicity,
the quiet beauty of everyday moments
and values meant to last a lifetime.
While honoring the heritage of Japanese culture,
we seek to share these values with people around the world today.
By recognizing and respecting the artisans behind KAGUYA,
we work in close partnership with exceptional tea farmers
and trusted organic suppliers,
walking forward together.
MATCHA
The year’s first harvest stands apart for its exceptional sweetness, depth of flavor, and nutritional richness.
It is the moment when tea leaves reveal their most vital and pure state—
a true expression of devotion to the essence of tea and its enduring traditions.
In Japan, there is a belief that
“Strength resides at the beginning.”
CULTURE
Through matcha, we transform Japanese culture into both Experience and Lasting value.
We work directly with traditional artisans and craftspeople across Japan,
integrating vessels, tools, and spatial design into forms that resonate with
contemporary lifestyles and modern brands.
From curating cultural experiences such as tea gatherings and workshops,
to producing products and gifts that unite matcha with traditional craft,
we deliver Japanese culture as something meant to be used, lived with, and carried forward.
Through Japanese tea,
we connect culture to the future.
This is our CULTURE.